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Mr. PRUESER, Sven Michael
Senior Vice President, Deutsche Messe AG, Hannover
since Oct. 2001 Senior Vice President, Deutsche Messe AG, Hannover
Oct. 2000 - Sept. 2001 Vice President, Competence Centre Information & Communication, Messe Berlin GmbH, Berlin
Oct. 1997 - Sept. 2000 Deputy Managing Director, Messe Berlin GmbH, Berlin
Mai 1997 - April 2001 Project Manager Internationale Funkausstellung (IFA), Messe Berlin GmbH, Berlin
March 1996 - April 1997 Marketing Manager, Messe Berlin GmbH
Dec. 1990 - Nov. 1995 Assistant Professor, Institute for Marketing, Free University Berlin
Dec. 1989 - Nov. 1990 Project Manger, iMW Prof. Strothmann GmbH, Hamburg

Special qualifications
Conceptual development and realisation of new exhibitions and redesign respectively relaunching of existing shows; incl. acquisition, promotion, organization and team building. Monitoring and controlling of international sells forces. Cooperation with international partners.

Publications
- Benefits of a Trade Fair and How to Convince Controlling; in: local global GmbH (Hrsg.): China, Stuttgart April 2004, S. 133 - 139
- Messebudgets: Controllinggerechte Nutzenargumentation, in: local global GmbH (Publisher): Stuttgart April 2004, China, S. 132 - 138
- Die Messe als Networking-Plattform, in: Kirchgeorg, Manfred et al. (Publisher): Handbuch Messe-Management, Wiesbaden 2003, S. 1181 - 1195
- Mit Messen zum Erfolg, in: Welthandel Nr. 10, 2003, 24. Jhrg., S. 24 - 25
- Trade Show Globalization: More Than Going Abroad, in: MADE IN GERMANY 2/03
- Las Ferias europeas, el mayor escaparate sectorial del mundo, cómo aprovechar su participación (1er Congreso Internacional de Empresas, Moneda Unica - Madrid Jan. 2003)
- Déjà Vu - Messebudgets in der Diskussionskultur der Sparrunden, business global - Management Magazin für die intern. Wirtschaft, Messe Special 04/2002
- Value Adding als Immunisierungsansatz im Preiswettbewerb, in: K.-H. Strothmann and Th. Ginter (Publishers): Value Adding im Investitions-guetermarketing, Frankfurt am Main 1998
- Messemarketing, Wiesbaden 1996
- Ein Plaedoyer für die 'Sehleute' auf Messen, in: SAVI Leipzig No. 2 1995
- Nach-Messemarketing, Wuerzburg 1994, together with: K.-H. Strothmann, Th. Ginter
- Konditionsschwaeche nach der Messe, in: FU Nachrichten 10/94, together with: F. Lucke
- Marketingaktivitaeten im Nachmesse-Geschaeft, in: K.-H. Strothmann and M. Busche (Publisher): Handbuch Messemarketing, Wiesbaden 1992

Membership in international Boards
General Manager German Exposition Corporation International GmbH, Berlin (GEC)
Member of the Board of Shanghai New International Exposition Centre Ltd. (SNIEC)
Member of the Board of Hannover-Messe Sodeks Fuarcilik A.S., Istanbul
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Customs General Administration, the People's Republic of China
China National Tourism
The State Council Information Office, the People's Republic of China
State Administration of Foreign Experts Affairs, the People's Republic of China
The People's Government of Beijing Municipality
Bureau International des Expositions (BIE)
Association of the German Trade Fair Industry (AUMA)
 
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