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Ms. PEDERSON, Margaret
Chairman, SISO
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| 1999-Present |
President - Primedia Business Exhibitions
North American exhibition and conference organizer with 20 market leading events in the Municipal, Entertainment Technology, Marketing, Health and Fitness, Medical, Industrial, and Wireless /Mobile Radio markets.
- $25-30 MM business with 50% margins
- Responsible for all aspects of running the business: long term strategic direction and growth of overall exhibition division, P&L, business development (including evaluating potential acquisitions, integrating new shows into existing business and divesting properties), key contact with association, vendor and bellwether clients, sets collaboration with magazine partners, negotiates all vendor and key venue contracts, hiring. Also responsible for overseeing business units including business and marketing plans, show P&Ls, problem resolution
- Improved or retained market-leading positions in all key shows despite industry turmoil, competitive pressures, economic decline and corporate cutbacks
- Ran 2 shows over 9-11 and first show back in Javits after FEMA . Successfully settled insurance claims on all 3 shows
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| 1983-1999 |
Reed Exhibition Companies
One of the largest exhibition and conference organizers with Internet presence, events in 17 industries in North
America, Europe, and Asia. |
| 1998-1999 |
Senior Vice President
Oversee all activities for Canadian and Consumer Divisions and the Buildings, Federal and Fun industry trade
Shows with revenues of $24 million, profits over $12 million and growth of 14%. Assuming responsibility for
Portfolio with revenue of $43 million and profits of $27 million in September. Responsibilities include:
- Negotiating contracts with associations.
- Developing strategic direction for events
- Repositioning events, which resulted in increased profits.
- Launching new events.
- Identify potential acquisitions and follow through to completion.
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| 1993-1998 |
Industry Vice President |
| 1996-1998 |
Manufacturing Group
Responsible for overall management, strategic direction and implementation of sales, exhibitor and attendee.
Promotion, operations, association and publication relations, conference and non-exhibition activities for largest manufacturing event in North America with revenues of $18+ million and staff over 20.
- Grew profits over 13% in one year
- Realigned expenses to increase profit margin over four percentage points to over 68%
- Increased technology focus of event to accelerate growth; secured association and key exhibitor support
- Launched Industrial Enterprise Show; got association, publication and key exhibitor support
- Brought in international pavilions for first time
- Repositioned National Plant Show; reversed attendance and exhibition space decline
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| 1993-1994 |
Media and Technology Group
- Launched activity in Entertainment field, structuring/executing deal with Variety
- Secured management contract on leading technology/entertainment event
- Transitioned acquisition property and staff into REC
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| 1990-1993 |
Senior Vice President
Responsible for business development for North America, including personally launching
Control engineering, automated manufacturing, digital signal processing and securing high tech show contract;
Together these events fulfilled strategic business development goals. New launches accounted for over $3.5
Million in revenue. Handled sales, promotion, operation, conference development, publication , association
Relations and staff development.
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| 1985-1990 |
Vice President and Senior Vice President
Responsible for the development of strategic business plans for REC, including the preparation of three-year
Strategic plans. Created research group to quantify show results and determine market needs - a first in the
Exhibition industry. Created new business team to research opportunities in industries, served by REC,
Identified new business opportunities and developed launch plans. |
| 1983-1985 |
Director of Planning
Created planning process for company and individual shows; expanded planning beyond annual budgeting
process to include strategy focus. Worked with operating units on individual show plans, determining their
positioning and creating a balanced company portfolio. Evaluated acquisitions and new business proposals.
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| 1981-1983 |
PepsiCo, Inc. Senior Business Planner - Corporate Planner
Managed merger and acquisition analysis, including search, evaluation, recommendation. Reviewed monthly
results, annual operating and strategic plans for $2 billion division; evaluated and recommended capital
expenditure programs.
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| 1978-1981 |
Corning Glass Works Financial and Project Analyst
Identified, analyzed and recommended domestic and international external new business opportunities for
consumer, high technology and industrial projects resulting in acquisition and joint-ventures in USA, Europe,
Japan, Asia. Corporate Planning Group work involved evaluating company performance and product portfolio;
resulted in divestiture of product lines and corporate reorganization.
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| Accomplishments |
Chairman's Award- 1999, President's Award - 1997, Pathfinder Award - 1996, 1993, 1991, 1990
SISO Chair 2004-2005 Board of Directors 1999-present
Trade Show Week Top 100 People in Exhibitions 2003; Top 2 Women in Exhibitions 2003
IAEM Nominating Committee 1998-2002t;
IAEM Foundation Boards of Trustees 1990-1996;
IAEM
Strategic Planning Committee 1996-1997;
IAEM Consumer Event Committee 1993-1995
HBSC Westchester/Fairfield Chapter Chair 1990-1999
Xamax Industries Board of Directors 1994- Present
Speaker: IAEM (International Association of Exhibition Managers); ASAE (American Society of Association Executives); SISO (Society of Independent Show Organizers); Exhibitor Show; Reed events
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| Education |
Harvard Graduate School of Business Administration
Masters of Business Administration with functional focus in marketing and finance and emphasis on
international business development
London School of Economics
Honors Program in International Law and Business
University of Virginia
BA in Government and Foreign Affairs. Honor's Program. Dean's List
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